Middle East & International Franchising

Franchising is a well-known and established method for international franchisors to enter international and Middle East markets.

In the Middle East the local shareholding restrictions for certain types of businesses have led to franchising being one the most popular methods for international brands entering these local markets.

At this stage there are no national franchise associations in the Middle East, but local chamber of commerce departments within each country are taking a keen interest in franchising, along with the commercial departments of various embassies, such as the American Embassy office of the US Commercial Service of the Department of Commerce’s International Trade Administration.

During the session we'll discuss:

  • International Franchising of your Brand – Top 10 Legal Considerations
  • Franchising in the Middle East – Top 10 Legal & Commercial Considerations

Workshop Leader: Melissa Murray, Partner, Bird & Bird

Alternative legal structures for expansion

This is a special workshop for Chefs – Alternative legal structures for expansion of high end restaurant brands. Key Takeaways for this session are:

  • For high end restaurants, the franchise model may not be the best way of expanding the chef's brand;
  • This session will consider joint ventures, private equity investments, collaboration agreements, branding agreements, licensing arrangements and other methods of expanding the chef's concepts other than the franchise model.

Workshop Leader: Melissa Murray, Partner, Bird & Bird

IP and Brand Management

The workshop will discuss how to protect your trade marks and designs using the trade mark and design laws including the procedures for registration. We will discuss the simple steps that can be taken for effective and efficient brand management.

  • IP Management
  • Brand Management – Why does it matter?
  • IP Audit – What IP? Who owns it?
  • Trade Marks – Searches, registration, oppositions, monitoring and enforcement
  • Brand Value – Tangible & Intangible assets
  • Practical tips on rebranding

Workshop Leader: Sau Lin Wan, Trade Mark Attorney, Bird & Bird




+971 4 568 7800
Apex Atrium Motor City - Dubai